Good things happen when businesses succeed. Using your success to impact the world for good is what being a purpose-driven, cause-minded company is all about.
A cause-minded company is about fulfilling your purpose and using your business to impact the lives of others.
Helping business leaders discover, expand and implement their calling is at the heart of what The Cedar Gate is all about.
A cause-minded company is committed to success and significance and intentionally develops a generous culture where everyone in the organization feels their role is making a difference in the world.
Being a cause-minded company goes far beyond trying to satisfy the financial needs of a long line of charities or using your margin for the marginalized. Cause-minded companies are driven by purpose and use their influence to impact the lives of everyone their organization touches, inside and out!
Many studies indicate consumers want to know what companies are doing to improve communities and want to spend their hard earned dollars with companies that do better at doing good. The Cedar Gate’s sister company, Works24, has developed a proprietary digital marketing delivery system that helps you communicate, to your customers and employees, how your company is making a difference in the world. Plus, 100% of the proceeds from your Works24 system goes to support the exponential impact of The Cedar Gate! Learn more here.
It is also worth noting that a recent study found that 60% of consumers are willing to pay more for a product or service from a company with good values. Another study found that 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. Globally, 66% of people believe it’s no longer enough for corporations to merely give money away, but that they must integrate good causes into their day-to-day business.
Employees are asking, “How is what I am doing making a difference?” Reports show that employees want to work for companies that want to make a difference. Cause-minded companies are creative in finding ways to engage their employees and are discovering employees love to work for an organization that gives them the opportunity to work with a purpose.
Personnel at cause-minded companies realize what they do day-in and day-out, contributes to a greater purpose beyond themselves. They realize that success and significance brings deep satisfaction to the work they do. In fact, success without significance really isn’t success at all.
Employee enthusiasm at cause-minded companies goes far beyond appreciating how the company utilizes its profits. Employees at cause-minded companies are willing to contribute cash, volunteer time, participate in employer-matching programs and in-kind services in order to see, how together as a corporate family, they are accelerating impact and making the world a better place.
Without fail, every CEO we know that is leading a cause-minded company credits much of their success to the commitment of being a purpose-driven company. Studies prove it, spread sheets can’t deny it, HR directors praise it and bankers agree, doing good is good for business and positively impacts a company’s bottom line.
CEO, Linda O’Keefe said it best, “Corporate social responsibility can be an opportunity for businesses to strengthen their bottom line, do good for society, work to reverse some of the growing problems facing the world today, retain top talent, build an engaged Board of Directors and attract customers. Employees want to work for companies that are committed to making the world better and customers want to spend money with these companies.”
Throughout the year The Cedar Gate provides a variety of opportunities to get involved with one-day and two-day cause-minded leadership gatherings that facilitate connections and conversations around leading a purpose-driven, cause-minded company.
Strong emphasis is placed on continuing to develop as a purpose-driven leader who leads a cause-minded company. Participating in Values Leadership Forums is a great starting point for anyone interested in using their business as a platform for changing the world.
Remember, we believe circles are better than rows! You won’t be trapped in an hour-long lecture or boring PowerPoint presentation. Your group will interact up close and personal with a special guest who is the leader of a purpose-driven organization. Leaders will share best practices and real stories from their experiences that are certain to inspire you as you seek to use your success for significance!
Don’t be surprised if you leave with new friends and plenty of connections with others who share your passion for building a successful cause-minded company.
It is worth noting that in order to maximize interaction and the overall Cedar Gate experience, space is intentionally limited to no more than 10-20 leaders at most of the gatherings. Intimacy is part of what makes The Cedar Gate experience unique and memorable. The best way to secure your spot in this circle of friends, is to become a Gatekeeper.
Gatekeeper members are given priority access to reservations, special guests and the Gatekeeper Network. Learn more about the benefits of becoming a Gatekeeper by clicking here.